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Buy. Hold. Chill. — The Only Investment Strategy You'll Ever Need
Investor A obsesses over every market move. Investor B buys index funds and ignores the noise. Guess who wins?
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Q1 2026 Portfolio Check-In: Stay the Course
Markets pulled back 8% from January highs. Here's why that's perfectly normal — and why we're not changing a thing.
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VTI vs. VOO: Which Is Actually Better?
The differences are smaller than you think. We break down total market vs. S&P 500 indexing with data.
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Review: "The Simple Path to Wealth" by JL Collins
The book that started it all. Why this 2016 classic is still the best first investing book you can read.
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Paul Merriman's 2025 Best-in-Class ETFs Explained
Why Avantis dominates Merriman's latest recommendations, and what changed from previous years.
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The Psychology of Staying the Course
Why your biggest investing risk isn't the market — it's your own behavior. Lessons from behavioral finance.
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The Small-Cap Value Premium: Real or Dead?
Skeptics say the value premium has been "arbitraged away." The data tells a different story.